From short films to music parodies, I have explored different video genres to refine my storytelling and editing skills. These self-directed projects taught me the value of pacing, narrative, and audience engagement, while also building my technical abilities with editing software.
“Cinta Insta” is a Malay song I wrote and performed, now available on Spotify and YouTube. The song blends modern pop influences with a relatable theme about digital-age romance. I handled creative direction, cover art, and promotional visuals for the release.
My design work spans across posters, clothing, and website creation — each project rooted in the same philosophy: clear communication through visually engaging and purposeful design. I believe that every design, regardless of medium, should not only attract attention but also deliver its message with clarity and intent.
In poster design, I focus on blending strong visual hierarchy, balanced typography, and thoughtful color palettes to capture attention and convey a message instantly. Every poster is designed to guide the viewer’s eye, whether for event promotion, storytelling, or conceptual visuals.
Through my clothing brand SIMPLE.SGP, I translate minimalistic yet meaningful ideas into wearable art. Each piece embraces clean graphics, versatile color schemes, and a subtle but distinct character, reflecting the lifestyle of living simply yet uniquely.
I directed and executed a professional product shoot for Iffah Hair & Beauty Salon, managing both the photography and post-production editing. This project focused on highlighting product textures, colors, and branding elements to create visuals that resonate with the target audience.
